First Data has partnered with Yahoo! to provide eCommerce offerings in order to help small and mid-size merchants to extend their businesses to the internet.
Under the partnership, First Data will provide merchants with point-of-sale terminals and payment processing services to complement Yahoo! Merchant Solutions and Web Hosting subscription-based products, which allow small businesses to set up their online stores and catalog websites with simple design tools and tracking features.
First Data claims that a well integrated cross-channel payment system helps merchants by improving the flow of funds, reducing fraud and chargeback expenses, decreasing transaction costs and providing insights crucial for customer loyalty programs.
Souheil Badran, senior vice president and division manager for eCommerce at First Data, said: “Joining forces with one of the leading eCommerce companies in the world will drive additional growth for eCommerce.
“The Yahoo! solution eliminates the complexities and makes it easy for smaller merchants to create professional online stores with easy-to-use tools and step-by-step guidance, while First Data brings unique and proven experience offering a ‘brick and click’ solution in the market.”
