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August 27, 2012

FICO acquires Adeptra for $115m

Adeptra's SaaS platform will help customers manage risk, fight fraud and improve the customer experience through mobile communication

By CBR Staff Writer

Analytics and decision management technology provider FICO has entered into an agreement to acquire UK based customer risk intervention applications provider, Adeptra for $115m in cash.

Adeptra’s SaaS platform will help financial services institutions and other businesses to manage risk, fight fraud and improve the customer experience through mobile communication.

Integrating Adeptra’s technology with FICO decision management applications, businesses can move from defining, changing and testing decisions to executing and resolving customer interactions while improving customer outcomes.

FICO CEO Will Lansing said for many of its clients, fraud protection and even debt collection have become important drivers of customer satisfaction and loyalty.

"By integrating Adeptra’s leading customer engagement and risk intervention platform with FICO decision management applications, we’re enabling our clients to interact with their customers in ways that strengthen customer loyalty while minimizing business risks," Lansing said.

Adeptra CEO Tony McGivern said: "Together, we will develop the next generation of full-cycle decision management and risk intervention products along with a range of innovative new marketing and customer service solutions, all optimized for the mobile economy."

The deal is anticipated to be completed in September 2012.

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