View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Software
February 5, 2013

Facebook reportedly developing an app to track mobile location

The new app is also aimed at assisting the social networking website in selling ads

By CBR Staff Writer

Facebook is reportedly developing a new smartphone application that can track the location of friends on their smartphones.

Scheduled to be launched by mid-March 2013, the new app would allow users to find friends and track their location in the background, even when it hasn’t been opened on the device, according to reports.

The app is being developed by Peter Deng, a product director, in addition to engineers from the company’s acquired Glancee and Gowalla, sources familiar to the development told Bloomberg.

The application will be competing against Apple’s Find My Friends and Math Camp’ s Highlight app which also track the location of users to find friends or places of interest.

Bloomberg reports that the application will help Facebook’s more than 1 billion users who access the service through smartphones and other handheld devices.

According to the newswire, the tracking app could be used by the social networking website to sell adverts that are location-aware.

The US and European watchdogs have already examined Facebook in the midst of worries that the site does not do enough to maintain – or at least alow users to keep control of – privacy.

Content from our partners
Five key challenges facing the fashion industry
<strong>How to get the best of both worlds in the hybrid cloud</strong>
The key to good corporate cybersecurity is defence in depth

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.