View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Software
June 21, 2013

Facebook introduces video feature for Instagram

Instagram users have now reached 130 million people.

By CBR Staff Writer

Facebook has launched a new service known as ‘Video on Instagram’, which allows users to record up to 15 seconds of video and upload onto its network, to compete against Twitter-owned Vine.

The new service customised for iPhones and Android-powered smartphones features 13 filters that enable special effects and post to users Facebook pages in the similar way as posting pictures.

Video on Instagram also incorporates a ‘cinema’ feature, developed together by Instagram engineers and video scientists, which eliminates the shaky handheld shots and makes videos a bit steadier.

Instagram chief executive and co-founder, Kevin Systrom, said that prior to launch, the Instagram team trialled several time limits as it built the new feature.

"It’s the right balance," Systrom said.

Currently, only the iPhone 4S or iPhone 5 users will be able to shoot video using the Cinema feature.

Instagram was acquired by Facebook for $1bn in April last year and had already revealed a plan to add the video feature to its service.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

The launch of new Instagram video functionality comes after Facebook’s addition of hashtag feature in its comments, which assists users in tracking popular topics being discussed on the social network.

Instagram users have now reached about 130 million people, with about 16 billion photos being shared on the service.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.