Facebook has started playing 15-second video ads on the social networking website’s newsfeeds section, in a bid to capture revenue from the profitable TV market.
Being launched upon a trial that started last September, the new ad service will be offered to limited marketers over the next few months.
According to the social networking major, uploaded video adverts shared via third-party apps would require the user to tap them to play.
Premium Video Ads that Facebook began testing at the end of last year are being gradually integrated into accounts of its more than 1.2 billion members.
Facebook product marketing manager Susan Buckner said that the Premium Video Ads that the company started testing at the end of last year are being gradually integrated into accounts of its more than 1.2 billion members.
"Brands now have another way of engaging people on Facebook with compelling video experiences," Buckner added.
"We’ll roll out Premium Video Ads slowly and monitor how people interact with them."
The social networking major has also collaborated with video analytics firm Ace Metrix to review the quality of the video ads by assessing them for standards such as watchability, meaningfulness and ’emotional resonance’.
Facebook said in a statement: "We’re taking this step in order to maintain high-quality ads on Facebook and to help advertisers understand what’s working to maximize their return on investment."
