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September 7, 2010

Experian unveils ProtectMyID

Claims to protect consumers against the threat of ID fraud

By CBR Staff Writer

Experian, a provider of data and analytical tools, has unveiled ProtectMyID, a new service which protects consumers against the threat of ID fraud.

The new ProtectMyID offers a comprehensive online service that allows consumers to keep track of where their personal information is being used to secure credit.

The company said that the ProtectMyID provides credit report monitoring with text or email alerts if any credit is applied for in the user’s name.

In addition, it provides details of the activity and advice on what to do is posted to the user’s personal and secure online account.

Through ProtechtMyID, users will have access to a dedicated Experian caseworker who can offer individual advice to help resolve the suspected ID theft or other fraudulent activity, Experian said.

Experian interactive managing director Peter Turner said that identity fraud is one of the fastest growing crimes in the UK and our research shows that organised criminal fraudsters are not solely focusing on the wealthy but are now turning their attention to the wider population.

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"There are increasingly higher volumes of less easily detectable crimes being committed against the more vulnerable groups, including the retired and young, low-income families," Turner added.

"ProtectMyID is a service aimed to provide that safety net of protection so customers can rest assured that we are keeping an eye on their personal details, even when they can’t."

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