Etelos, a developer and operator of private-labeled marketplaces for web-based business applications, announced support for OpenID for user authentication and Single Sign On (SSO) within the Etelos Platform Suite. As part of this announcement, the company is also joining the OpenID Foundation.
SSO using OpenID will be included as a standard feature within Etelos Platform Suite and will provide a single point of user authentication for business apps distributed through its Marketplaces, the company said.
With this integration it will be able to offer its private-labeled marketplace partners and its subscribers an open, SSO standard for their business applications. This is expected to enhance the customer experience for small business by giving them user management features that previously have been available only to enterprise customers, the company claims.
According to Etelos, by implementing OpenID, it will provide a user management interface (UMI) by which its application users will be able to access their application through the single sign on and link to their web apps through a single-user portal. Using the OpenID standard, Etelos syndication partners can leverage this user management tool with their own app and across all of a customer’s apps subscriptions in a Marketplace Partner marketplace.
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OpenID, managed by OpenID Foundation, is a decentralised standard for managing usernames and passwords for single-logon access to various web-based applications, social media sites and blogs.
Danny Kolke, founder and CEO of Etelos, said: “As OpenID and single-sign-on become more wide-spread, we want to give users of business web applications the ability to control their identities. This is a perfect fit for our Marketplace Partners and the subscribers to the applications in our extensive syndication partner network, who are looking for an improved user experience without having to rely on proprietary technology.”
