EPiServer said that it has added an integrated e-commerce platform into its existing web content management and community platform.
Through a strategic partnership with Mediachase, the EPiServer platform is positioned to power commerce, content and community, enabling companies in the retail and B2B vertical markets to advance their position through an online experience, the company said.
The company claims that the addition of an e-commerce offering to the EPiServer platforms changes the dynamic and accelerates higher value results, in comparison to the integration model used to create online stores.
According to EPiServer, the Mediachase .NET e-commerce Framework (ECF) provides an architecture, complete with user experience controls, loosely coupled subsystems, such as catalog management, order management, customer management, merchandising, promotions and a fully exposed .NET developer framework (API).
Combined with the EPiServer content management system (CMS) and EPiServer community platform, .NET web developers can build and deploy online stores, including multi-branding, multi-language, and multi-channel capabilities, the company said.
Peter Larsson, CEO of EPiServer, said: “Our large developer community and expanding customer base provide critical feedback that influences our product direction. We have responded to their requests by adding e-commerce capabilities to the EPiServer platform.
“Many e-commerce solutions on the market today have as many as 20 integration points, which extend the time and cost to develop and maintain an e-commerce site. Our objective is to shorten the online sales cycle by providing a game-changing set of features to marketers. Our partnership with Mediachase helps us rapidly achieve this objective.”
The EPiServer integrated e-commerce platform is expected to be available in the first half of 2010.
