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March 2, 2015

Enterprise tech adoption driven by mobility

Accenture research sees business decision-makers putting faith in tech.

By Alexander Sword

90 percent of senior decision makers in large enterprises expect digital technologies to transform their business, according to research from Accenture.

In addition, 87 percent of those surveyed said their company had made significant inroads in adopting digital technologies in the past year.

Mobility was shown to be a key driver of technology adoption; when asked which technologies had already been successfully adopted, 65 percent of respondents responded with mobility.

Among the benefits of technology adoption, 48 percent claimed the creation of new revenue opportunities. 46 percent cited a faster time to market for products and services, with the same number answering increased customer engagement.

"The benefits of digital technology are not just being talked about anymore, but are being put into action as organisations are reshaping themselves to take advantage," said Jim Bailey, global managing director, Accenture Mobility.

Bailey added: "A vast majority of respondents (87 percent) said their business had made significant in-roads in using digital technologies over the past year – to grow their customer base and/or to enhance their overall enterprise efficiency – but acknowledged there is still some way to go."

The study surveyed 1,925 senior decision makers in large enterprises in 15 countries.

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