Endeca Technologies, a search applications company and hybris, a vendor of multi-channel commerce and communication software, have formed a strategic product and go-to-market partnership, under which the companies integrates the Endeca Commerce Suite and with hybris Suite, which combines product information management (PIM) and eCommerce capabilities.
The companies said that they will invest in a joint roadmap that delivers a new suite for eCommerce, allowing customers to supports the needs of retail and B2B eCommerce organisations.
The companies claim that the joint offering allows merchandisers and IT professionals to leverage aspects of both platforms in a manner that decreases integration complexity and enhances online sales and marketing effectiveness.
For eCommerce businesses, the joint offering is expected to provide a user experience that helps customers find and buy the products, while providing the merchandising tools that help eCommerce organisations promote and sell products.
Ariel Luedi, CEO of hybris, said: “hybris is excited to partner with Endeca and produce a joint product that we believe significantly raises the bar for eCommerce by integrating with Endeca’s dynamic storefront capabilities and offering a more consistent and contextual user experience.
“In addition, partnering with Endeca immediately gives us a strong presence in North America and the endorsement of one of the strongest brands in eCommerce technology.”
