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November 23, 2011

Emailvision launches new SaaS-based campaign management tool

Marketers can take control of their client data, discover 'smart segments' in customer intelligence

By CBR Staff Writer

Software as a service (SaaS) company specialising in email, mobile and social marketing, Emailvision has launched Campaign Commander Enterprise Edition, a new product that represents the SaaS campaign management offering with fully integrated customer intelligence.

Campaign Commander Enterprise Edition provides SaaS customer intelligence integrated with email, mobile and social campaign management.

With the Enterprise Edition of Campaign Commander provides marketers with an integrated offering to take control of their client data, discover ‘smart segments’ in customer intelligence and immediately make those segments available for new campaigns.

The Campaign Commander Enterprise Edition features four integrated components that work together to explore and visualise client data, execute multi-channel online campaigns and monitor key performance indicators through a customisable marketing dashboard.

The four integrated components include Customer Intelligence; Email and Mobile Marketing; Social Media Marketing and Campaign Commander Dashboard.

Customer Intelligence enables marketers to rapidly explore and visualise their client data and the Email and Mobile Marketing move marketers from the basics of campaign execution to more advanced tactics in online relationship marketing.

Social Media Marketing allows marketers to execute synchronised marketing campaigns across all of the major social media channels and the Campaign Commander dashboard provides a single view of key performance indicators coming from customer data plus email, mobile and social campaigns.

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Emailvision CEO Nick Heys said the days of ‘one size fits all’ marketing are quickly coming to a close.

"The future of online marketing will be smarter marketing that delivers higher response rates and more profitable marketing campaigns," said Heys.

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