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November 23, 2009

Ebay releases Deals app for iPhone, iPod touch

Includes navigation, customisable search features and PayPal integration

By CBR Staff Writer

Ebay has released a new Deals application, which enables iPhone and iPod touch owners to shop on eBay, providing a constant stream of the deals across hundreds of millions of listings. The application features intuitive navigation, customisable search features and PayPal integration for check-out.

Deals app is a new addition to eBay’s mobile offerings. Recently, it has released an upgraded version of its eBay iPhone app with new features such as social networking integration. An enhanced mobile web interface allows users to browse on any mobile phone equipped with a web browser, the company said.

According to eBay, the Deals app for iPhone presents a constantly changing view of deals across, highlighting products in categories, such as apparel and games; all listings in the eBay Deals app have less than four hours of listing time remaining, zero bids, no reserve and free/fixed price shipping calculated into the total cost.

The company claims that the new application allows users to customise their own deal-specific searches and place an icon in the start menu for quick access. It has built-in integration with social network sites like Facebook and Twitter, allowing buyers to share shopping activity with others.

Lorrie Norrington, president of eBay, said: “It’s apparent that consumers want to shop for what they want, when they want and where they want, and that’s not necessarily when they’re sitting in front of a computer or even walking through a store. This eBay app for the iPhone is the ultimate tool to put great value and selection at their fingertips on the go, wherever they are.

“A deal means something different to everyone. Our new Deals app allows you to create and personalise your own deal searches on the fly. This means you’ll never miss a deal and the deals will find you. eBay’s new and upgraded iPhone offerings take advantage of typical smart phone features such as email, voice, alerts and orientation detector, all of which help shoppers find, share and buy from while they’re mobile.”

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