EBay has acquired Hunch.com, an online data analysis firm, to enhance it presence in the e-commerce field with smart recommendations to customers.
This deal will help buyers on eBay as they could use from Hunch’s predictive ability to generate recommendations for items available on eBay, based on their specific tastes, EBay said in a statement.
Financial terms weren’t disclosed.
Ebay has been on an acquisition spree to regain the advantage in the online marketplace that it had lost to Amazon.com.
Hunch co-founder and CEO Chris Dixon said in a blog post that Hunch.com will continue to operate as a standalone website and all its employees will stay on with the company, which will continue its operations out of New York.
Dixon added, "It remains a thriving place to discover and share recommendations, and it’s an active source of new learning that continues to enhance the Taste Graph’s predictive ability."
