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July 2, 2014updated 25 May 2023 4:13pm

Dropbox buys A/B testing start-up Predictive Edge

Adds one more start-up to its ongoing acquisition spree.

By CBR Staff Writer

Dropbox has acquired A/B testing firm Predictive Edge – a startup that helps personalise e-commerce offerings, with dynamic pricing, for vendors to send out to users and run A/B trials around them.

Upon the completion of acquisition, the start-up is expected to be wrapped up, with its executives joining Dropbox on non-A/B testing projects.

Dropbox Apple Google
Predictive Edge is a seductive target for Dropbox. (Image: Shutterstock)

Dropbox founders Marty, Steven and Kevin, revealed in a joint statement that Predictive Edge is joining forces with their company.

“Going forward we’ll be focused on solving problems outside the world of A/B testing,” the statement added.

“As of today, you can no longer sign-up for our service, and we’ve informed current customers that our product will no longer be supported.”

Established in 2010 by Kevin Liu, Steven Wu, and Marty Hu, the company’s tools enable promoters to test and optimise their online commerce activities, similar to website A/B testing.

The latest purchase marks Dropbox’s 17th acquisition, with five of the last six of them mainly targeting services for enterprises.

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