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July 24, 2009

Digital River launches new B2B e-commerce service

Allows companies to offer online portals for their customers

By CBR Staff Writer

Digital  River has launched a new B2B e-commerce service called Business Direct that enables companies to offer private online portals for their global resellers and business customers for making direct purchases and renewing subscription.

The login-based portals, with tailored purchasing plans, custom pricing and financing options, are designed to help companies strengthen business relationships and increase their online sales, the company claims.

According to Digital River, the new service enables companies to design and deploy customised purchase plans for each partner. The plans can be tailored with product prices and selections, custom IDs and passwords, and pre-set purchase limits based on quantity or time-period thresholds.

The company said that Business Direct enables companies to offer their partners a wide range of payment options, including Bill Me Later Business, as well as extend lines-of-credit. It also offers e-commerce services and tools, including transaction processing, digital and physical product fulfilment, and subscription renewal capabilities.

The new offering complements Digital River’s recently announced Channel Partner Network program, also designed for the B2B market segment. Reportedly, these allow businesses mitigate channel conflict and enhance efficiencies with program management tools. Channel Partner Network offers online businesses a toolset to automate the tasks related to managing reseller and distributor relationships including tracking, reporting sales and commissions, and running marketing programs.

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