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June 8, 2010

Demandware unveils Summer ’10 release of eCommerce platform

Upgrade offers optimisation capabilities for increasing conversion and average order size across web, mobile and call centre channels

By CBR Staff Writer

Demandware has announced the Summer ’10 release of eCommerce platform, which includes more than 40 new e-commerce features, including new optimisation capabilities that enable merchandisers to deliver tailored user experiences across all digital channels, including web, mobile and call centre.

The company said that Demandware eCommerce empowers retailers with the ability to test and optimise data-driven merchandising across all digital consumer channels. A/B testing dynamic merchandising rules such as personalisation and searchandising allows retailers to optimise the display of products, promotions and search sort orders for consumers.

The new offering also allows retailers to set up active merchandising rules for both registered and unregistered customers through an interface, and simultaneously test their performance across the web storefront, mobile and call centre.

In addition, merchandisers can populate content based on customer session data, such as the customer’s referrer URL, referrer keywords, locale of the customer’s request, and the customer’s active source code group, while the new offering also includes call centre application functionality that enables merchants to push product content, recommendations and promotions to call centre agents.

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Jamus Driscoll, vice president of marketing at Demandware, said: “Today’s digital consumers expect consistent, differentiated experiences on all the devices they use to engage a brand, phone, mobile and the PC.

“The Summer ’10 release of Demandware eCommerce provides retailers with everything they need to excel in the digital commerce age: centralised merchandising optimisation tools for driving differentiated online retailing, and integrated applications for storefront, mobile and call centre that deliver consistent experiences for the digital consumer.”

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