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April 4, 2010

Demandware offers pre-built integrations to eCommerce technologies

Claims to reduces cost and complexity of eCommerce application integration

By CBR Staff Writer

Demandware has announced the availability of pre-built, no cost eCommerce integrations with the launch of LINK that provides clients and developers access to a library of integrations between more than 25 third-party technologies and Demandware eCommerce platform.

The company said that the new program was created to remove the integration hurdles retailers face when adopting ecommerce technologies. The integrations span a range of technologies including campaign management, imaging, order management, payment management, personalisation, PIM, ratings and reviews, and social commerce.

According to Demandware, the initial LINK partner community consists of Adgregate Markets, Adobe Scene7, Allurent, Amazon Payments, Baynote, Bazaarvoice, Bizrate, Bronto, Certona, ChannelAdvisor, CyberSource, Fluid, GlobalCollect, Gomez, Invodo, Litle & Co., MainStreet Commerce, Mercent, MyBuys, Omniture, OrderGroove, PayPal, PowerReviews, Prolexic, Resource Interactive, Responsys, Riversand and SeeWhy.

Demandware said that all LINK integrations developed by these partners are currently available or under development. For online retailers, application integration can be as much as 50% of the overall cost and time of an eCommerce implementation.

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Jamus Driscoll, vice president of marketing at Demandware, said: We think it’s high time that vendors assume this responsibility and deliver pre-built, supported integrations to retailers. Through Demandware LINK and our ongoing partnerships with leading third-party providers, we’re making the pain of integration a thing of the past.

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