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January 4, 2009

Day Software completes sale of UK subsidiary

Sells MarketingNet to WAA

By CBR Staff Writer

Day Software, a provider of content management software, has completed the sale of its UK subsidiary MarketingNet, which is engaged in the agency services business, to WAA, an advertising company.

According to Day Software, the sale is expected to mark the completion of its efforts to refocus its UK operations on its core business and drive UK expansion through a channel-driven model.

Day Software has acquired MarketingNet in October 2000. All existing customers of MarketingNet will stay with MarketingNet, which will be owned by WAA.

Erik Hansen, CEO of Day Software, said: As the agency services business is not part of our core business, we are delighted that we have been able to complete the sale of MarketingNet to WAA as this ensures a good future for MarketingNet’s customers as well as ensures that as many staff of MarketingNet as possible have been able to keep in employment.

Day is a provider of global content management software, providing content management, digital asset management, and social collaboration in a integrated platform based on open standards and a modular, enterprise-ready architecture. 

Earlier in November, Day has announced general availability of CQ5.1, unveiling transformations to the company’s Enterprise Content Management (ECM) platform and Web Content Management (WCM) application. CQ5.1 adds new capabilities for content analytics, content targeting, social tagging and social search.

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