The US Federal Trade Commission has reached a settlement with UK based JDI Dating service of using fake profiles to lure in more users.
Apart from banning the use of fake profiles the regulatory body has also fined dating service $616,165.
The free dating service allows users to upload photo and personal information into its website, and users were prompted to upgrade to paid membership costing $10 to $30 to access users living nearby which FTC claims to be fictitious.
According to FTC the monthly fees charged without the consent of the users.
The commission also pointed that the fake profiles had a small "v" or "c" symbol, indicating virtual profile.
The commission has reached a settlement with the company which prohibits it from using fake profile to gain more users and upgrade into its paid membership.
FTC Bureau of Consumer Protection director Jessica Rich said: "JDI Dating used fake profiles to make people think they were hearing from real love interests and to trick them into upgrading to paid memberships."
"Adding insult to injury, users were charged automatically to renew their subscriptions – often without their consent."
According to a complaint filed by the FTC, JDI Dating and William Mark Thomas operate a worldwide dating service via 18 websites which includes cupidswand.com, flirtcrowd.com and findmelove.com.
