Datameer, a provider of big data analytics built on Hadoop, has entered into a strategic partnership with Zementis, a provider of predictive analytics offerings to help companies easily deploy, execute and integrate scalable standards-based predictive analytics.

The new initiative combines Zementis’s ADAPA decision engine framework for real-time execution of predictive models and rules with Datameer’s DAS ( Datameer Analytics Solution).

The companies said that ADAPA fully supports the Predictive Model Markup Language (PMML), the de-facto standard for data mining applications. PMML, developed by the Data Mining Group, provides a standard way for an application to define statistical and data mining models so that they can be easily shared with any other application that supports PMML.

Datameer’s DAS, an end-to-end solution that includes data source integration, storage, an analytics engine and visualisation which is built on Apache Hadoop, a Java-based framework supports the parallel processing of large data sets in a distributed environment, to scale cost-effectively to 4000 servers and petabytes of data.

Ajay Anand, CEO of Datameer, said: "We are pleased to bring together a 100% standard-based approach to predictive analytics that will provide our customers with the ultimate in scalability, ease of use and low total cost of ownership."