Data management firm DataFlux has announced it has been named as one of the industry’s leaders in Gartner’s latest Magic Quadrant for data quality tools.
Gartner’s Magic Quadrant reports measure vendors within a particular industry using fifteen criteria, ranging from overall viability, customer experience, operations, market understanding, innovation and product/service. Gartner uses this information to produce a graphical representation of a marketplace.
The 2010 "Magic Quadrant for Data Quality Tools" report was compiled by Ted Friedman and Andreas Bitterer, who said: "The trend of convergence of the data quality tools market with related markets for data integration tools and MDM products continues, as market demand increasingly moves toward broader data management capabilities spanning all of these disciplines."
DataFlux’s technology enables organisations to build and manage a unified view of its data, including customer, product, financial, supplier and asset information.
"Data quality continues to be a critical need for organisations today," said Tony Fisher, president and CEO of DataFlux. "As the amount of data that organisations consume and share continues to grow exponentially, so does the need for high-quality data. Even as more focus is given to other data initiatives, companies that keep data quality front and centre can make decisions based on trusted data, see more successful projects and, ultimately, find more business success."
DataFlux is a unit of SAS Institute, and its competitors include the likes of SAP, Acxiom and Microgen.
