Cubio, a Finland-based mobile virtual network operator (MVNO), has selected a cloud-based messaging platform from Nokia Siemens Networks.

Cubio will build apps based on the cloud-based messaging platform to provide its different customer segments with the advantage of multiple communication channels.

Cubio said that its small and medium size business (SMEs) customers can avail a customer service offering that ensures no customer call goes unanswered and thus helps to improve the SME’s image when all lines are busy.

In addition, SMEs can subscribe for an interactive voice response (IVR), configure the service via a web portal and guarantee that all customer service calls receive a customised message whether an answer from a call centre operator or an automatic service response.

For individual consumers, Cubio provides messaging service that provides a personalised answer when the user is not available to take the call, via users preferred channel including Twitter, SMS, Plaxo or email.

Cubio CEO Harry Jarn said new application provide a platform for them to further develop their contextual and proactive content and messaging services.

"Our ambition is to provide more personalised services with local relevance to our end-user segments and we will use the configurable messaging service platform of Nokia Siemens Networks as a key element in the Cubio 2.0 portfolio to delight our customers," Jarn said.