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October 27, 2011

Corporate mobile SaaS to grow to $3.7bn by 2016: Strategy Analytics

Unified Communications and Business Productivity Apps to drive over 25% CAGR growth  

By CBR Staff Writer

The global corporate mobile Software-as-a-Service (SaaS) market will reach $1.2bn in 2011 and grow to $3.7bn by 2016, with a 5-year compound growth rate (CAGR) of 25.8%, according to the latest Strategy Analytics Wireless Enterprise Strategies forecast.

The forecast report titled, ‘Corporate Mobile SaaS Forecast, 2010-2016’, said that the ability to integrate powerful business applications on smartphones, tablets and other wireless devices will facilitate and accelerate SaaS adoption in the corporate business environment.

Strategy Analytics also said that corporations with employees who travel increasingly look to Unified Communications-as-a-Service (UCaaS) Hosted VoIP, Web and Video conferencing solutions as a cost-cutting mechanism. UCaaS is a key alternative to premise-based UC platforms for improving productivity, processes and workflow, said the company.

Strategy Analytics Wireless Enterprise Strategies senior analyst Gina Luk said the corporate UCaaS Hosted VoIP market, already generating over $176m, is set to undergo nearly 57% year-on-year growth in the next 5 years.

"Leading mobile operators, such as AT&T, Verizon, Vodafone and Everything Everywhere (Orange & T-Mobile) already offer a variety of smartphone and wireless devices which enable VoIP applications on 3G and WiFi networks. Consequently, corporate adoption of the technologies needed for an expanding anytime, anywhere workforce — from mobile devices to mobile VPNs — is on the rise," said Luk.

Wireless Enterprise Strategies director Andrew Brown added, "Smart corporations are taking advantage of the increased availability of both UCaaS and cloud-based business solutions at a significantly lower total cost of ownership (TCO)."

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