Quova, a US-based provider of internet geolocation data services, has announced that Continental Airlines is using Quova’s IP geolocation data to localize web content and promotions, and modernize its online sales process.
According to Quova, knowing the geographic location that web visitors are logging in from has enabled Continental to more efficiently connect customers in 56 countries to relevant deals and discounts.
In the six months that Continental has been working with Quova, it has reportedly improved click-through rates of homepage banners by as much as 200%.
Prior to selecting Quova, Continental tested data from several geolocation providers and based their selection on four criterions: granularity, accuracy, frequency of updates and ease of integration. Quova data reportedly scored the highest on all accounts.
Ken Penny, managing director of internet planning and development at Continental, said: With the geolocation data from Quova we have been able to shorten our sales cycle by matching an IP address location with the correct country homepage, which funnels people directly to the information they want and need.
