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Consumers lacking in big brand data trust

One in ten consumers believe that small businesses are incapable of handling data securely.

By CBR Staff Writer

Consumers in the UK do not trust even the big brands when making card payments over the phone, as 33% refuse to believe that their data is safer now than it was five years ago.

According to a survey conducted by UK based unified communications provider, more customers trusted online transactions than transactions over the phone, with 32% claiming that they felt less secure making a purchase over the phone.

Only 22% claimed that they were worried about revealing card details when making purchases online.

One in ten respondents believed that small business were more vulnerable to hacking with 12% of the respondents belonging to the 25-34 age group claiming that they worry that their details with small businesses will be targeted.

In another survey conducted by Opinion Matters, 15% of the respondents belonging to age group 55 and above felt small businesses do not have the right level of technology to process electronic payments securely.

New Data Protection Regulations are expected to be introduced in the UK in 2017. However, The Information Commissioner’s Office (ICO) has already asked businesses to take proper action to protect customer data. CEO Matt Newing said: "The recent high profile data breaches mean a lot of businesses are being tarred with the same brush.

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"Having the correct technologies in place allows a business to protect consumer data so it can proactively communicate its compliance to its customers, earn their trust and therefore safeguard the growth of the business."

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