View all newsletters
Receive our newsletter - data, insights and analysis delivered to you

Consumers lacking in big brand data trust

One in ten consumers believe that small businesses are incapable of handling data securely.

By CBR Staff Writer

Consumers in the UK do not trust even the big brands when making card payments over the phone, as 33% refuse to believe that their data is safer now than it was five years ago.

According to a survey conducted by UK based unified communications provider Elitetele.com, more customers trusted online transactions than transactions over the phone, with 32% claiming that they felt less secure making a purchase over the phone.

Only 22% claimed that they were worried about revealing card details when making purchases online.

One in ten respondents believed that small business were more vulnerable to hacking with 12% of the respondents belonging to the 25-34 age group claiming that they worry that their details with small businesses will be targeted.

In another survey conducted by Opinion Matters, 15% of the respondents belonging to age group 55 and above felt small businesses do not have the right level of technology to process electronic payments securely.

New Data Protection Regulations are expected to be introduced in the UK in 2017. However, The Information Commissioner’s Office (ICO) has already asked businesses to take proper action to protect customer data.

Elitetele.com CEO Matt Newing said: "The recent high profile data breaches mean a lot of businesses are being tarred with the same brush.

Content from our partners
How to engage in SAP monitoring effectively in an era of volatility
How to turn the evidence hackers leave behind against them
Why food manufacturers must pursue greater visibility and agility

"Having the correct technologies in place allows a business to protect consumer data so it can proactively communicate its compliance to its customers, earn their trust and therefore safeguard the growth of the business."

Topics in this article :
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU