The usage of mobile apps has hit 86% of the average American’s time, beating mobile web use, according to Flurry.
The firm’s latest report, covering time-spent on mobile devices by the average US consumer between January and March 2014, invalidates the forecast that mobile web use would outpace apps usage.
Among the overall app usage, gaming topped the list at 32% of time spent, followed by social and messaging applications, including Facebook, rose from 24% to 28%, entertainment and utility applications were at 8% each, while productivity apps saw their share double from 2% to 4% of the overall time spent.
Facebook (17%), followed by other social messaging including Twitter (11%) and YouTube (4%), while news apps occupied 3% of individuals’ time spent on the device.
Flurry report said: "Both Google and Facebook have very well established franchises on mobile, but the market is still very fragmented.
"In fact, Google and Facebook combined probably command less than 25% of the total time spent by the average US mobile consumer," the report added.
"In addition the top ten franchises, according to ComScore, account for less than 40% of the time-spent. So despite massive efforts by Google and Facebook, the market still hasn’t consolidated and over the past couple of years we have seen new franchises emerge in almost every sector of mobile."
Another report from eMarketer revealed that Google captured 49% of mobile ad spending, while Facebook gained 17.5% of the overall mobile advertising revenues by the end of 2013.
However, other apps, including gaming apps, are reportedly not reaching their reasonable share of advertising spent, the report noted.
"But one thing is clear – apps have won and the mobile browser is taking a back seat. Now every company in the world including Google is adjusting to that reality," it concluded.
