View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Networks
October 17, 2011

UK Consumer spending on mobiles devices to reach £19bn by 2021: report

Food and groceries remain the most popular 'on the go' mobile purchase this year 

By CBR Staff Writer

New research by Barclays Corporate has revealed that consumer spending using mobile devices by Britons is set to reach £19.3bn a year by 2021, compared with £1.3bn spent today.

The study found that the surge will ride on the convenience of amending shopping lists, making payments and arranging delivery times. This means food and groceries remain the most popular ‘on the go’ mobile purchase, ringing up sales of nearly £300m for supermarkets and grocery stores this year, said Barclays Corporate. By 2021 this figure is expected to top £5bn.

Electricals are the second most popular mobile purchase with £290m due to be purchased via a mobile device this year. By 2021 sales are predicted to reach £2.1bn but, the purchase of electrical goods will fall back in the rankings to fourth position, in value terms, said Barclays Corporate.

It added personal care, which includes hair care, beauty, dental and baby products will enjoy the strongest growth with m-commerce sales rising from £63m in 2011 to £3.1bn in ten years time.

Barclays Corporate Head of Retail & Wholesale Richard Lowe said M-commerce is still a relatively niche channel accounting for 0.5% of total retail spend.

Lowe added, "However, with little new shop space coming into play the real growth opportunities lie on the virtual high street and those retailers which are prepared to invest will be at a significant advantage to the competition".

Lowe continued, "Stores have been the mainstay of retail for centuries and this is not about to change, particularly for those purchases which require a high-level of customer interaction such as clothing and footwear. The real value to be found in m-commerce is through its role as a multi-channel integrator and the indirect sales boost it generates by connecting physical stores with online."

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.