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May 10, 2009

Conduit offers new advanced analytics for web publishers

To help them make better decisions about content, applications and services to be available on their community toolbars

By CBR Staff Writer

Conduit, a provider of website syndication solutions, has launched advanced analytics as part of its complete marketing solution for web publishers of all sizes.

The company claims that more than 180,000 web publishers will now be able to analyze and optimize their community toolbars with easy-to-use reports that include vital statistics such as activity trends among active users, installations by geography, and component usage and popularity.

The company said that the information gleaned from the Conduit analytics will enable web publishers to make better decisions about what content, applications, and services to make available on their community toolbars.

Adam Boyden, president of Conduit, said: We harness the most advanced technologies to help our customers to improve their marketing campaigns, product distribution, and revenue strategies. Because we now give them more visibility into the popularity of their components, they can optimize their community toolbar to give users exactly what they want, when they want it.

“This is an important innovation for community toolbar publishers — never before have they had such an easy-to-use solution for marketing in the browser, that also enables them to thoroughly measure their performance,”

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