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July 22, 2009

Comverse, Infor partner to offer new CRM capabilities

To enable operators attract new subscribers and build customer loyalty

By CBR Staff Writer

Comverse and Infor have formed a strategic partnership that expands the Comverse ONE Billing and Active Customer Management offering to include capabilities from Infor CRM.

Comverse said that the new Comverse ONE embedded features include sales, marketing and services functionality to allow operators improve their subscriber acquisition, retention and campaign management capabilities.

Comverse claims that through the strategic partnership with Infor, it expands the range of the Comverse ONE offering with additional CRM capabilities to enable operators attract new subscribers and build customer loyalty. The new embedded Infor CRM capabilities provide operators to leverage the Comverse ONE unified single data model and reportedly allows to reduce operational and deployment costs.

The company said that the new features of Comverse ONE includes: sales force automation which drive operator revenues by managing leads and sales activities; campaign management which enable operators run marketing campaigns by leveraging subscriber information; and interaction and case management which improve the 360-degree view of customer-centric activities.

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Andre Dahan, president and CEO of Comverse, said: “With these new capabilities introduced through the Infor partnership, Comverse ONE now spans and accelerates the entire prospect-to-cash process. With marketing becoming the key battleground for operators, Comverse will now be offering our customers the most comprehensive and targeted tools to compete in their marketplace.”

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