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Technology / Networks

Cisco acquires ExtendMedia

Cisco Systems has acquired ExtendMedia, a provider of software-based content management systems (CMS) that manages entire lifecycle of video content through monetisation for pay media and ad-supported business models.

Cisco said that with the acquisition of ExtnedMedia, it will now be able to help service providers deliver multi-screen offerings as the market transitions to IP video.

Both Cisco and ExtendMedia will enable service providers to deploy a next-generation video architecture that delivers efficient consumer experience with access to any content, over any network, on any device.

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In addition, ExtendMedia’s CMS software will be integrated with Cisco’s current IP video offerings, which will be a core component of Cisco’s next-generation video architecture.

The sales and professional services teams of ExtendMedia will also join the Cisco sales and advanced services organisations.


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CBR Staff Writer

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