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April 5, 2010

Certona joins Demandware LINK to provide pre-built integrations to retailers

Claims to enable low-cost implementation of personalisation technology

By CBR Staff Writer

Certona, a provider of real-time personalisation and revenue optimisation offerings for multi-channel retailers, said that it has joined Demandware LINK, a technology partner community focussed on removing the integration hurdles that retailers face when adopting eCommerce technologies.

As a member of Demandware LINK, Certona said that it has developed a pre-built and approved integration to the Demandware eCommerce Platform, which simplifies the implementation process for its Resonance personalisation and revenue optimisation platform in a Demandware environment.

With the pre-built integration between Resonance and the Demandware eCommerce Platform, the typical length of time required for implementation can be reduced by up to 50% which translates into measurable cost and time savings for retailers, the company said.

Jamus Driscoll, vice president of marketing at Demandware, said: We’re thrilled to have Certona as a member of our LINK community. With the availability of a pre-built integration to Resonance, Demandware clients can now implement the industry’s leading personalisation platform in a fraction of the time and money normally required for such integrations.

Meyar Sheik, CEO for Certona, said: The Demandware turnkey integration with our Resonance recommendation engine enables the combined solutions to recognise what current shoppers want, all based on the visitors’ real-time browse and shopping behaviour. When used together, retailers can make their online shopping experience personalised and unique for each individual shopper.

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