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December 6, 2010

Cellit launches mobile coupon redemption apps for Android

Validation and redemption of mobile coupons from Android device

By CBR Staff Writer

Cellit, a provider of mobile marketing and mobile couponing offering, has launched Widgit mobile coupon redemption technology for the Google Android platform for retailers and QSR brands.

The company said the technology gives retailers and QSR brands the ability to redeem and track mobile coupons in real-time directly through their Android based devices, without any integration with their POS system.

Cellit adds the Widgit for Android to their portfolio of mobile coupon redemption tools, including the Windows-based Widgit and the iWidgit for iOS.

The new app enables the simple validation and redemption of mobile coupons from any Android device, making the programme suitable for roving ticket takers or a mobile sales team.

The companies with antiquated POS systems, incapable of integrating with thier API can now simply keep an Android tablet next to the register.

The Widgit for Android also includes Cellit’s mobile loyalty features, enabling the easy debiting of loyalty points for transactions directly to the user’s account.

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The company claims Widgit reduces fraud while removing the requirement for all patrons to carry a loyalty card, and their cell phone number becomes their loyalty number.

Cellit also provides custom integration for proprietary POS platforms, including Micros, Agilysys, and Aloha.

Cellit president David Wachs said as a provider in mobile marketing and couponing, they have been issuing mobile coupon codes for years, and the real hurdle has always been validation and redemption.

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