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November 18, 2009

Bytemobile unveils new managed service for mobile market analytics

To provide carriers with analysis and reporting of data traffic in their network

By CBR Staff Writer

Bytemobile has unveiled a new managed service which provides carriers with analysis and reporting of data traffic in their network. Bytemobile Analytics offerings mine traffic for actionable market intelligence that operators need to support critical business decisions and capitalise on mobile internet opportunities.

The company said that the new offerings provide a detailed information that enables operators to increase the relevance of existing services and drive the development and marketing of new services based on usage patterns and trends. It assesses the impact of new service plans with granularity in terms of data type, time and volume and empowers new content acquisition and partnership opportunities with content-focused analysis.

According to Bytemobile, the new offering prioritises infrastructure and service investments through network path analysis and device usage intelligence; and measures the effectiveness of marketing campaigns with campaign-specific site analysis.

The company claims that the new offering delivers progressively granular intelligence on traffic patterns that are unique to each network. Primary report metrics including website browsing, page views, device usage, and click-stream tracking are delivered in intuitive formats.

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Bytemobile Analytics offerings are available as a managed service enabled by the analytical and reporting capabilities of the unison mobile internet platform. The platform serves high-capacity networks and accommodates exponential growth in an operator’s mobile data volumes.

Nick Henry, vice president of worldwide systems integration at Bytemobile, said: “The rapid growth of the mobile internet has presented operators with significant new revenue opportunities many of which are not readily apparent. Bytemobile Analytics will enable our customers to immediately drive new revenue streams and enhance their profitability through a deep understanding of how their networks are used.”

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