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August 13, 2013

BYOD initiatives will offer new opportunities for consumer mobile security

The research firm predicts that by 2015, 30% of consumer product selection criteria will be based on requirements to secure new mobile computing platforms

By CBR Staff Writer

Growing bring your own device initiatives by enterprises is expected to offer growth for security providers. Users are increasingly using personal mobile devices for work purpose, amidst low adoption and willingness to pay for antivirus software on mobile devices, according to a new report by Gartner.

Gartner research director Ruggero Contu said the use of personal devices at work matches high-enterprise demand for solutions to the BYOD security problem.

"This presents providers of both consumer and enterprise endpoint security products with an opportunity to enforce security to private devices and potentially expand their footprint into the consumer space," Contu said.

"Consequently, product managers at consumer security providers need to adopt strategies that allow consumer security use on personal devices in the enterprise workplace."

Gartner predicts that by 2015, 30% of consumer product selection criteria will be based on requirements to secure new mobile computing platforms.

According to the research firm, companies that offer security solutions will need to consider pricing and and product go-to-market models as consumers propensity to pay is much lower than for traditional desktops and laptops.

Gartner said the lack of penetration of security tools among users of new mobile platforms will have significant repercussions on the consumer security market.

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The research firm anticipates that the sale of new PCs and laptops to decline in favour of new mobile platforms will shrink the current addressable market.

Contu said the current awareness of security and its impact on users of mobile devices is likely to change.

"Gartner expects attacks to focus increasingly on mobile platforms as they become more popular. This is likely to make consumers show more interest in security products that address mobile devices and acquire mobile security as part of a broader consumer endpoint security platform," Contu said.

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