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December 1, 2009

BT Fresca wins three-year contract from Snow+Rock

To provide new web site and e-commerce plarform

By CBR Staff Writer

BT said that its e-commerce division BT Fresca has won a three-year contract to provide the new web site and e-commerce platform for Snow+Rock, a climbing, skiing and adventure retailer.

The company said that Snow+Rock has chosen FrescaCommerce platform to provide easier navigation with slick filtering; separate channels for clearance or other promotions; dedicated areas for brand partners such as The North Face, Ice Breaker and Salomon; the ability to use online offer codes and reduced training times for its telesales staff.

With BT Fresca’s customer service module, training takes one day. Snow+Rock was also keen to ensure that the new system could be implemented quickly, be intuitive for customers and easily integrate with other retail functions, the company claims.

Dion Taylor, managing director Snow+Rock, said: “Taking our online presence to the next level is a critical investment for us. Initially, we investigated BT Fresca’s e-commerce platform as a benchmark for comparison with other offerings. However, it quickly became clear that it was the best solution on the market, and was endorsed by an impressive list of clients whose implementation experiences were exactly what we wanted.”

Sarah Hughes, managing director of BT Fresca, said: “Snow+Rock was very exacting about its requirements for the next stage of its online presence, so we’re extremely pleased that it’s one of the first FrescaCommerce Express implementations. Knowing that the platform was used as a benchmark and for them to choose it above other solutions is a clear indication of its quality. Our design team worked closely with Snow+Rock to help them benefit from the extra functionality and enhancements available.”

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