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November 7, 2014

BT Media Live to broadcast ITN footage wirelessly

Deal between BT and ITN could signal the end of traditional satellite trucks.

By Amy-Jo Crowley

UK news company ITN could make satellite trucks a thing of the past, after penning a multi-year deal with BT to provide its news team with a wireless transmission system across London.

Called BT Media Live, camera crews will be able to broadcast or transfer footage wirelessly to its studios from London-based locations, instead of using traditional satellite trucks.

Content is sent over secure radio frequencies reserved for broadcasters, which is expected to improve ITN’s response to fast-moving events as it provides coverage for broadcasters including ITV, Channel 4 and Channel 5.

The service can also be distributed from the BT Tower to multiple UK and international news agencies and broadcasters via BT’s Global Media Network, BT said.

Mark Wilson-Dunn, VP of BT Media & Broadcast, says covering news stories can be a "logistical headache" for content providers.

"You have to secure a connection, find somewhere to park the truck and book satellite space. Add the costs of maintaining your own receive sites, and the challenge for broadcasters is clear," he said.

He added: "BT Media Live offers a fully managed service which can eliminate the need to find connectivity or carry bulky equipment during outside broadcasts. It enables news teams to concentrate on what they do best – getting to the heart of their story and being the first to cover it."

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BT said it also plans to deploy Media Live services in other cities around the UK, starting with Birmingham, Manchester and Cardiff.

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