BroadSoft and Microsoft’s hosted software plus services are expected to enable businesses to decrease infrastructure costs, improve productivity, and enhance communications integrated with their applications and processes. Unified communications integrates communication options such as instant messaging, e-mail, phone and video. It integrates communications features with business process software, including customer relationship management, accounting and enterprise resource planning.
Michael Tessler, CEO and president of BroadSoft, said: Our combined hosted unified communications solution is moving the market to a new era where voice, data and video are seamlessly integrated, which allows service providers to bring to market next-generation communication services to their customers. This solution also delivers productivity benefits for small and medium-sized businesses and large businesses by integrating telephony and desktop applications without the carrying costs of premise equipment and support.
Built on the Microsoft’s Hosted Messaging and Collaboration (HMC) version 4.5 and integrated with BroadSoft’s BroadWorks business telephony platform, the unified communications offering is expected to improve the efficiency of how employees communicate.
Alex Danyluk, industry director for global telecom business for the Communications Sector at Microsoft, said Today’s announcement with BroadSoft is another step in Microsoft’s software plus services strategy to provide customers with the power of choice for their cloud computing initiatives. With a hosted solution, service providers have the opportunity to offer small and medium-sized businesses powerful productivity tools often only available to larger corporations.
