The pound has plunged around 18% against the dollar since the historic Brexit vote, earning sterling the accolade of worst performing major currency of 2016.
Tech giants such as Microsoft, Cisco and EMC were vocal in their support for the Remain campaign, warning that a vote to leave the Union would result in higher prices, less UK investment and an exodus of talent and business.
As warned by the tech majors, some prices have increased since Brexit – here CBR gives you the rundown of those hiking prices.
Apple
Apple has increased the cost of some of its UK products by as much as 20%, with the
price for a Mac Pro rising from £2,499 to £2,999. With prices remaining the same in the US, the price rise has again been blamed on the falling pound with the Mac Mini now retailing at £479, compared to the previous £399.
The rise in prices was made quietly, with the hike almost hidden by the excitement surrounding the MacBook Pro launch.
Microsoft
Microsoft has responded to the fall in sterling by hike the prices of its software and cloud services. UK customers from January 2017 will have to shell out up to 22% more as the company looks to realign prices with Euro levels. Customers can expect a 13% increase for enterprise software products and 22% for cloud services.
For those business customers who have already placed orders under annuity volume 
licensing are subject to price protection.
Microsoft said: “Prices for new product additions under existing volume licensing agreements and purchases under new contracts will be as defined by the price list at the time of order.
“This pricing change will not apply to consumer software or consumer cloud services.”
HP
The price of HP devices will rise by 10% in the UK, with the company citing the price increase as a means to ‘“maintain a sustainable and consistent approach to our operation in the UK and Ireland.”
Effective from the 1st August 2016, the 10% price hike was applied across HP’s Personal 
Systems portfolio. This includes all HP commercial and business products in the PC, laptop, value technology and mobility segments under the Personal Systems category. Blaming the weakening of the pund, HP said in an email to partners:
“As you will be aware, we have seen an unprecedented weakening of the pound to US dollar exchange rate over the past few weeks. In order to maintain a sustainable and consistent approach to our operation in the UK and Ireland, we have taken the decision to make some adjustments to our channel-supported and directly-contracted end-user pricing strategy.
Dell
Dell was one of the first big tech giants to announce price increases following Brexit. Dell applied a blanket increase of 10% form the 1st July 2016, with a Dell spokeswoman telling The Register:
“We carefully consider price moves for our customers and partners, and have worked diligently over the past several months to postpone any increases pending the outcome of the EU referendum.”
Our component costs are priced in US dollars and unfortunately, the recent strengthening of the US dollar versus sterling and other currencies in the EMEA region, following the UK’s decision to leave the European Union, will have a direct impact on the price we sell to our UK customers and partners.”
