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April 13, 2009

BP adopts iRise virtualization services

Professionals can validate ideas using visualizations that replicate the exact look, feel and behavior of the service

By CBR Staff Writer

Energy company BP has adopted services from iRise with the intent of visualizing and experiencing new software applications before development.

iRise said that it will be used to visualize proposed application functionality in the project definition phase, before any coding. Users will be able to interact with and experience visualizations of the proposed services and provide feedback in real time. The application definition team at BP can then iterate to the right answer in a fraction of the time it would take with traditional methods, according to iRise.

According to iRise, as computer-aided design (CAD) tools transform the automotive, aerospace and semiconductor industries, it is now transforming the global business application market. 

Once stakeholders have reached consensus, the iRise visualization can then become a reference for global sourcing partners slated to develop the software. This approach is designed to eliminate ambiguity and get the right systems delivered the first time, on budget, on time and with all the features needed by the client, claims iRise.

Emmet Keeffe III, CEO and co-founder of iRise, said: We are elated that BP has declared its intent to standardize on iRise for its enterprise applications. This is further validation of our vision that very soon every software application will be visualized before coding. With visualization, risk and cost associated can be reduced.

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