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October 14, 2009

BlueHornet, SeeWhy team up to automate email follow-up campaigns

To streamline real-time shopping cart abandonment remarketing

By CBR Staff Writer

BlueHornet Networks, a provider of permission-based email marketing services and SeeWhy, a website conversion company, have entered into a partnership to optimise and automate real-time email follow-up campaigns that can convert up to 50% of website abandoners to customers.

Under the collaboration, BlueHornet’s eMarketing Suite (eMS) will be integrated with SeeWhy’s web analytics service Abandonment Tracker Pro, to streamline real-time shopping cart abandonment remarketing.

Reportedly, SeeWhy Abandonment Tracker Pro is a software-as-a-service offering that brings automated, real-time email remarketing to leading retail brands that use BlueHornet email marketing offerings. The result is an real-time remarketing offering that can be used to send follow-up emails to website visitors immediately following abandoned sessions.

Susan Tull, vice president of marketing at BlueHornet Networks, said: “BlueHornet is committed to helping retail marketers use email to drive sales in stores and through their e-commerce channel. By working with SeeWhy, we can help clients recapture lost opportunities by automatically tracking web abandonment in real time and sending real-time, follow-up emails that can drive sales conversion.”

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Scott Silk, CEO of SeeWhy, said: “For BlueHornet’s retail clients, real-time abandonment remarketing can offer a measurable competitive advantage, since email remarketing is typically done several days after a website visitor abandons a site. Recent research studies by analysts consistently show that an immediate follow up is most relevant and least intrusive to the recipient. Done right, immediate email follow up can turn up to 50 percent of website abandoners to customers.”

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