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November 27, 2011

Black Friday online sales surge 26%: comScore

Year-over-year growth sales was much stronger than 9% in 2010

By CBR Staff Writer

Black Friday online sales touched a figure of $816m, up 26% from a year ago, according to comScore.

The year-over-year growth sales this year was much stronger than 9% in 2010. In the bargain, it overtook the growth rate of brick and mortar sales.

comScore chairman Gian Fulgoni said Despite some analysts’ predictions that the flurry of brick-and-mortar retailers opening their doors early for Black Friday would pull dollars from online retail, a banner day for e-commerce was still seen with more than $800 million in spending.

Amazon saw the most traffic on Black Friday among retailers in the online space, followed by Walmart, Best Buy, Target and Apple.

The research firm said 50m Americans visited online retail sites on Black Friday, representing an increase of 35% compared to a year ago. It also expects a record to be set for Cyber Monday sales.

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