IDEX, a biometric security firm, has said it has seen phenomenal growth in its online visibility and brand awareness among the saturated IT security market thanks to its work with Fast Web Media.
Together, IDEX and Fast Web Media have delivered an ongoing digital marketing campaign to target manufacturers looking to use fingerprint sensors to replace passwords.
The results come as a direct result of using BIGprofile, an integrated digital marketing platform from Fast Web Media. IDEX used the solution to specifically increase its search engine ranking, pull manufacturers to its website idex.no and raise brand awareness among investors.
It has since launched a new intuitive website designed and built by Fast Web Media and has been using keywords such as ‘swipe sensor’ to see IDEX jump up to the first page on Google.
IDEX, which offers fingerprint sensors for mobile devices, PCs and ID cards as a secure alternative to passwords, has also been engaging on Twitter, Facebook, and LinkedIn accounts.
IDEX has seen a steady increase in its rankings for the top relevant keywords. When comparing figures in April 2013 to April 2012, the number of unique visitors to IDEX’s site increased by an impressive 59% and the average visit duration increased by 32%. Furthermore, organic web traffic increased by 46% in the same period.
"We are a small, niche company focusing on fingerprint technology that enables manufacturers to embed personalised, biometric security into their devices," said Erling Svela, CFO at IDEX. "We want to communicate the capabilities and advantages of how this technology will change the way we use mobile devices and PCs in the future. Even bank cards will change – we have made our sensors so thin they can go in a debit or credit card and secure that only the owner of that card can make transactions."
Svela added: "The IT security industry is crowded with companies selling their latest technologies. BIGprofile has enabled us to clearly communicate our exact offering and in turn attract the right target audience for IDEX. Thanks to our campaign, we are receiving a consistent number of enquiries each month – of which one fourth are quality leads that could result in new business for us."
BIGprofile is a complete digital marketing package that includes SEO, search strategy and consultancy, PPC, social media and online PR. Users can check their online presence and performance against competitors using the service’s intuitive reporting dashboard, which spans a range of digital marketing channels and data including Google Analytics, social media channels and keyword measurement.
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