Barclays has agreed a £1.5m financing facility with the mobile app firm Blippar to help the company develop its intellectual property and recruit more staff.
The firm’s software allows users to scan items using their smartphone to bring up information about it, and has caused a stir in Silicon Valley following a valuation of more than $1bn (£680m) and $45m (£30m) worth of investment.
Juliet Rogan, relationship director of technology, media and telecoms at Barclays, said: "Blippar’s growth has been quite remarkable.
"To become an industry leader in such a short space of time is testament to the founders’ ability to identify a world-changing idea and execute a business strategy, which quickly captured the attention of major brands like Coca-Cola and Samsung."
Founded in 2011 in London, Blippar has since expanded into the US, Asia and continental Europe, consolidating its position through an acquisition of rivals Layar in 2013.
The company claims that 50 million people now use the app, with such figures proving enticing to the likes of Coca- Cola, Sony and IBM, which have signed up in a bid to provide digital content to their customers.
Ambarish Mitra, chief executive of Blippar, said: "As we work with big brands, development and payment cycles can be long, so we have to function like a much bigger business.
"In reality, we are still a relatively small company and have all the same pain-points as an SME. Knowing the financial support is there to manage money going in and out of the business gives us increased confidence in working with global industry-leading organisations."