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August 11, 2009

Avangate to provide eCommerce services to Movavi

Includes consultancy and value-added services such as search engine optimisation audit and email marketing campaigns

By CBR Staff Writer

Avangate, provider of electronic software distribution and reseller management products for software vendors, has signed an eCommerce agreement with Movavi, a Russian-based developer of multimedia processing tools.

Movavi is expected to benefit from the Avangate eCommerce platform for selling the company’s software products globally online and from consultancy and value-added services such as search engine optimisation audit and email marketing campaigns. Movavi is also expected to take advantage of the Avangate Affiliate management system along with additional sales channels made available for software vendors.

Besides a payment and tax management system, the Movavi web sales people have access to tools and features that allow them to manage their online stores, set license or cross-selling options, affiliate commissions or perform A/B testing on the shopping cart to improve conversion rates and evaluate additional revenue methods.

Avangate specialists will provide Movavi with online software sales and marketing support, multi-language phone and email support on payment and order related issues.

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Natalia Khudyakova, CEO of Movavi, said: “We are pleased to join efforts with Avangate to provide a better service to our customers worldwide. We are also impressed by the comprehensive support and expertise demonstrated by the Avangate team.”

Laurentiu Ghenciu, VP of global sales and marketing at Avangate, said: “We are constantly enhancing our platform and service portfolio to give our clients full control and flexibility over their online actions – via multivariate testing and tracking tools, localisation and customisation capabilities, new payment methods, to name a few.

“The aim is to help our clients increase exposure on the internet and optimise the shopper experience, increase average order value and revenue. We are pleased to welcome Movavi as our client and to have the opportunity to put at their disposal all the tools they need to sell software products and grow their business on a global scale.”

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