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January 31, 2010

Auctiva launches new Marketplace Platform for eCommerce

Groups information from various individual eCommerce stores

By CBR Staff Writer

Auctiva, a provider of tools for online sellers, has launched Auctiva Marketplace Platform (AMP), which takes item information from various individual eCommerce stores and groups them together into one platform that developers can use to build custom marketplaces.

Jeff Schlicht, founder and CEO of Auctiva, said: AMP allows developers to create whatever it is that excites them for the e-commerce world. By releasing AMP we hope to open a new range of possibilities and reinvigorate innovation in the e-commerce space.

In addition, the company is also announcing the beta release of Elefy (www.elefy.com), a marketplace with a search-driven interface. Other AMP projects currently in development by Auctiva and its partners include a marketplace for vintage items and another focusing on eco-friendly green products.

The company said the AMP seeks to put sellers’ items all over the web instead of locking sellers into one site. Open development on AMP not only allows for multiple marketplaces, but also applications to reach mobile users, and widgets to target specific audiences on social networking sites and blogs.

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A key feature of AMP is that the items for sale on the platform come from multiple inventory providers. It allows AMP to launch with over half a million items from Auctiva Commerce stores and from launch partner BuyitSellit, the company claims.

Greg Sisung, president of BuyitSellit, said: AMP will allow our sellers to reach buyers in multiple locations, without a seller having to do any additional work. It took minimal effort to integrate with AMP, and now our sellers will see their items in new marketplaces as they are developed.

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