View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Software
January 31, 2010

Auctiva launches new Marketplace Platform for eCommerce

Groups information from various individual eCommerce stores

By CBR Staff Writer

Auctiva, a provider of tools for online sellers, has launched Auctiva Marketplace Platform (AMP), which takes item information from various individual eCommerce stores and groups them together into one platform that developers can use to build custom marketplaces.

Jeff Schlicht, founder and CEO of Auctiva, said: AMP allows developers to create whatever it is that excites them for the e-commerce world. By releasing AMP we hope to open a new range of possibilities and reinvigorate innovation in the e-commerce space.

In addition, the company is also announcing the beta release of Elefy (, a marketplace with a search-driven interface. Other AMP projects currently in development by Auctiva and its partners include a marketplace for vintage items and another focusing on eco-friendly green products.

The company said the AMP seeks to put sellers’ items all over the web instead of locking sellers into one site. Open development on AMP not only allows for multiple marketplaces, but also applications to reach mobile users, and widgets to target specific audiences on social networking sites and blogs.

Content from our partners
Sherif Tawfik: The Middle East and Africa are ready to lead on the climate
What to look for in a modern ERP system
How tech leaders can keep energy costs down and meet efficiency goals

A key feature of AMP is that the items for sale on the platform come from multiple inventory providers. It allows AMP to launch with over half a million items from Auctiva Commerce stores and from launch partner BuyitSellit, the company claims.

Greg Sisung, president of BuyitSellit, said: AMP will allow our sellers to reach buyers in multiple locations, without a seller having to do any additional work. It took minimal effort to integrate with AMP, and now our sellers will see their items in new marketplaces as they are developed.

Topics in this article :
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.