ATG, a provider of cross-channel and e-commerce offerings, has introduced Commerce Reference Store, a fully documented reference application, sample web storefront and framework built with Commerce 9.1.
The company said that the new offering combines technology and practices in web site design, navigation, shopping, check-out, content management and merchandising to provide a foundation for partners and retailers to build cross-channel commerce initiatives.
According to ATG, the web storefront with a user interface (UI) features guided navigation, shopping cart functionality, check-out and merchant zones for promotional content. The new offering also includes pre-integrated e-commerce engine capabilities including product catalog management, pricing, profile management, order handling, tax, shipping, payment processing and inventory management; and practices for a personalised online shopping experience including sample visitor segmentation, dynamic content targeting rules and pre-built scenarios.
In addition, the store provides pre-integrated business tools with practices and workflows for online merchandising, site management, catalog management, and promotions; content administration for managing and deploying site assets; merchandising for managing the catalog, promotions, gift certificates, and other commerce assets; and search for facilitating keyword search and faceted navigation.
Other features include design templates and development building blocks; data anywhere architecture and integration framework for accessing internal enterprise applications; multi-country framework for internationalisation and localisation including support for multiple languages and currencies; and search engine optimisation including URL recoding, site mapping, and web page tagging, the company said.
Nina McIntyre, senior vice president and chief marketing officer of ATG, said: “ATG is the only e-commerce solution provider that provides a single platform for both licensed and on demand reference application solutions. It’s important that we offer our valued partners and customers the appropriate options to create enterprise-class sites quickly and efficiently, in whatever model makes the most sense for their specific needs and priorities.”
