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October 13, 2009

ATG expands e-commerce on demand offerings for mid-sized companies

Collaborates with partners to offer hosting services, operations support, and business services

By CBR Staff Writer

Art Technology Group (ATG) has teamed with partners to offer on demand e-commerce offerings specifically for mid-sized companies. ATG said that in collaboration with these partners, it is offering hosting services, operations support, and business services including strategy, creative design, marketing, implementation merchandising, and fulfillment integrated with its commerce platform and tuned to meet the specific commerce needs of mid-sized businesses.

According to the company, with this combination of offerings and services, ATG and its partners are able to deliver a rapidly deployed commerce platform for mid-sized companies.

ATG service partners including Acquity Group, Aaxis Group, Demand247, Desato, Ignition Commerce, Razor-360, and Vachio Solutions Group enable e-commerce deployment by offering reference application that provide speed implementation, minimise upfront costs, simplify on-going management, and accelerate time to value for companies such as Calendar Club, Chadwicks, Jewson, Weaver Popcorn, W Atlee Burpee & Co, and Woolrich, the company said.

ATG partner offerings reduce the complexity and cost of deploying an advanced e-commerce offering, and deliver a rapid time-to-value without business disruption, claimed the company.

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Drew Reynolds, senior vice president of alliances at ATG, said: “With these new solutions from leading, full-service e-commerce partners, it’s clear that mid-sized businesses can now leverage their e-commerce site as a competitive advantage, and realise the benefits of a world-class e-commerce presence easily, quickly, and at a fraction of the cost of building it themselves.

“These partners have the e-commerce and ATG expertise to not only get online businesses up and running quickly, but also to help them thrive in competitive environments. By leveraging our ATG partners, mid-sized businesses can now economically deliver commerce capabilities that will revolutionise their increasingly critical e-commerce business, and move them to best in class.”

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