AspDotNetStorefront, a provider of online e-commerce shopping cart software, has revealed the official beta release of its Multi-Store e-commerce shopping cart platform.

Based on its ML shopping cart, the new e-commerce platform enables online businesses to host multiple distinct e-commerce websites with different products, pricing, branding, SEO settings and content using a single installation of AspDotNetStorefront.

According to the company, by combining multiple stores into a single database and admin console, administration and management of multiple e-commerce sites is made easy and efficient, while increasing the flexibility of store owners to segment and organise multiple unique brands and product offerings in whatever manner they choose.

The company said that the new features of its new e-commerce platform include support for ASP.NET master pages and AJAX controls, the ability to customise the appearance of URLs for SEO purposes, a modular plug-in interface for developers, and intuitive configuration interface designed to reduce site configuration errors.

Dan Van Kuren, chief operations office and executive vice president of AspDotNetStorefront, said: We’re very proud of this achievement. As one of the few shopping carts that offers true multi-store functionality, we are providing enterprise -level features to small and medium business customers, allowing them to increase the efficiency of their operations, lower the infrastructure and administrative costs of running multiple e-commerce websites and compete favorably in search engine rankings.

The AspDotNetStorefront Multi-Store Beta is available from the company website starting at $3,290 for a five store license.