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October 6, 2009

Ask.com launches new coupon search service

Claims to provide an easier way to find best deals on web

By CBR Staff Writer

Ask, the search engine business of IAC, has launched a new service Ask Deals, which scours the web for online coupons and discount offers, as well as organise the money-saving offers front and centre on the results page.

Ask Deals, a database of more than 1 million savings offers from national and local merchants, eliminates the need for consumers to search multiple coupon sites or search engine links, the company claims.

According to Ask, the new service is powered by its Deal Detector technology, which uses core search technology to scan millions of online promotions, store circulars, and nearly 40 top coupon sites. The Deal Detector also searches user-generated content on community forums, message boards, and blogs to find popular deals consumers are sharing with each other.

The company said that consumers will get daily ‘can’t miss’ savings offers chosen by the Ask Deals editorial team on the Ask.com homepage.

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Scott Garell, president of Ask Networks, said: In a tough economy and with the holidays approaching, Ask Deals arrives at just the right time for consumers as a one-stop shop for value. It’s the answer our users are looking for, too, since searches for coupons on Ask have shot up almost 50% in 2009.

“Ask Deals saves consumers time and money through relevant, high-quality savings built right into our unique Ask search results page. By introducing our ‘search stimulus package’ with Ask Deals, we aim to lift a burden for consumers and make a meaningful impact in their lives.

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