The Asia-Pacific secure content management market is forecast to reach $522m by end of 2010, with revenues rising at a rate of 15.4%, compared to 6.3% in 2009, according to a new study by Frost & Sullivan.

The firm expects that the market – covering 14 Asia-Pacific countries, including Japan – will grow at a CAGR of 18.4% between 2009 and 2016, clocking revenues of approximately $1.5bn.

The e-mail filtering services, which accounted for 59% or $265.1m of the total content security market in 2009, will register a compounded growth of 15.8% annually between 2010 and 2016; while Web security services will record a CAGR of 21.5% in the same period.

Frost & Sullivan industry manager Edison Yu said that businesses are seeing the upside in the services approach. content security, particularly e-mail filtering, has proven to be a suitable ‘poster-technology’ for security services since diverting e-mails to a third-party vendor for security scans is generally perceived as having no direct tangible effect on end-user experience.

"The rapid emergence of Web 2.0 technologies and the importance of the Web sphere in driving business processes saw companies placing greater emphasis on securing their Web fronts beyond just the traditional URL filtering," Yu said.

The research firm expects Web security services to gain in the coming years, with more converged services encompassing anti-malware, application control, data protection and such being added into the mix of offerings offered by security vendors.

"The ability for content security vendors to offer extensive portfolios of offerings across both e-mail and Web security, along with options for converged platforms, will be key in enhancing their competitiveness in what is an increasingly crowded marketplace," Yu said.